LEW 2021 An Introduction to Podcasting for Your Business - Tuesday 2nd March 2021

14:00 - 16:00
Management Development

Businesses are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. This webinar will help you to create a podcast for your business.

This event is no longer available

Tuesday 2nd March 2021 Afternoon

One in three Irish people listen to a podcast every month, we are famous for our love of storytelling and this is proving to be true for the 21st century’s newest form of the medium which can be listened to while walking the dog or driving the car.

You can use this medium to help grow your business. A podcast gives you the chance to more deeply engage with existing customers and turn them into enthusiastic brand advocates, but it also gives you the opportunity to reach new potential customers who may not know about your company, but are interested in the specific topic of your podcast.

You can actually start creating your own podcast series for free and it’s easier than you think, starting with just your smartphone with specific apps and software. From there, you can choose to invest in specific cost effective tech and learn how to use more advanced software, moving up to the next level.

But, creating your own podcast will take time to develop ideas and create content while you learn how to use the tools, so before you jump in and start are you up to speed in what will be involved?

Topics Include

  • What’s a podcast and why are they so popular right now
  • What are the most popular formats and genres
  • Understanding audio 101 - how to record and edit
  • What hardware and software do you need to get started
  • How do you find and tell audio stories
  • How do you shape an interview
  • Where to purchase cost effective equipment
  • How to create artwork
  • How do you release your podcast

Each participant will receive some reference notes and a number of breakout exercises and ‘how to’ demonstrations will be included.