Local Enterprise Week - Don’t Wait for Opportunity – Create it! - Tuesday 5th March 2024

The Lark, Balbriggan
Please Note: Registration commences at 11.00, please arrive early to secure your seat.
11.30 to 14.00
Enterprise Week

Join renowned entrepreneurs Tom Keogh (Keogh’s Crisps), Michael Dawson (One4All and Irish Institute of Music and Song) and and Giselle Makinde (Cream of the Crop) to learn how you can identify and seize opportunities for business success. Hosted by Balbriggan Chamber at the LARK Concert Hall, followed by networking lunch. Please Note: This event will run from 11.00 to 14.00 [Commencing at 11.30am sharp].


Lark Event

Unlock the secrets to entrepreneurial success at "Don't Wait for Opportunity, Create It," a dynamic event hosted by Balbriggan Chamber as part of Local Enterprise Week Fingal 2024.

Join us at the prestigious LARK Concert Hall for an inspiring session featuring renowned entrepreneurs Tom Keogh (Keogh’s Crisps), Michael Dawson (One4All and Irish Institute of Music and Song), and Giselle Makinde (Cream of the Crop).

Seize Your Moment: Learn, Connect, Succeed

 Date: 5th March 2024

 Time: 11.00 to 14.00 [ Event commences at 11.30am sharp]

 Venue: LARK Concert Hall, Balbriggan

Please Note: To ensure a smooth and stress-free experience at this event, we highly recommend utilising public transport as the preferred mode of transportation. Limited parking spaces* are available in the area. By opting for public transport, you contribute to reducing traffic congestion and guarantee a hassle-free arrival. Please plan your journey accordingly and give yourself ample time to find suitable parking if you choose to drive. We appreciate your cooperation in making this event accessible and enjoyable for everyone.

Free Parking for all events at The Lark is in the following 2 locations:

1. Opposite St. Peter & Paul’s Church (7 min walk) Here https://tinyurl.com/2sn957hz

2. Quay Street Car Park (5 min walk), free after 6 pm https://tinyurl.com/bdz4u6bc

Please park at one of these car parks and walk to The Lark Concert Hall.

During this engaging event, our esteemed speakers will share their journeys, revealing the strategies they employed to identify and seize opportunities in the business world.

Tom Keogh, the mastermind behind Keogh’s Crisps; Michael Dawson, the visionary behind One4All and the Irish Institute of Music and Song; and Giselle Makinde, the innovative force behind Cream of the Crop, will provide invaluable insights that can empower both aspiring and existing entrepreneurs.

 During the exciting event, you will:

  •  Discover the art of recognizing opportunities in the market.
  • Gain insights into turning challenges into stepping stones for success.
  • Learn practical tips for creating and nurturing your opportunities.

After the enlightening panel discussion, join us for a networking lunch where you can connect with fellow entrepreneurs, exchange ideas, and build valuable relationships. This is your chance to engage with fellow attendees, fostering a community of like-minded individuals dedicated to creating opportunities and achieving success.

Don't miss out on this fantastic opportunity to learn from the best in the business! Secure your place now.

Limited seats are available, so act fast and be part of this transformative Event during Local Enterprise Week Fingal 2024.

Don't wait for opportunity, create it!


Giselle Makinde

Cream of the Crop LEW Launch

Giselle Makinde, the visionary Founder of Cream of the Crop, epitomizes entrepreneurial resilience and sustainability. Starting from her kitchen table, Giselle transformed a challenge into an opportunity by scaling her business to larger premises. Her commitment to zero waste is evident in her innovative use of surplus food, establishing impactful partnerships with industry giants like Fyffes and Total Produce. Initially crafting ice cream, Giselle's ingenuity expanded her product range to include banana-based snacks. Her dedication to preventing food waste has earned her a place in independent retailers and health shops along the East Coast and positions her as an inspiring figure for business leaders navigating the intersection of innovation and sustainability. As Cream of the Crop evolves into Wonky Wonders, its name reflects a broader mission, signalling an expansion beyond ice cream and banana snacks to explore limitless possibilities.

Tom Keogh

Tom Keogh

Tom Keogh, Founder and Managing Director of Keoghs Crisps, transformed a family farming tradition into a thriving international business. With roots dating back over 200 years in potato farming, Tom seized the opportunity in 2011 to innovate amidst a declining Irish potato market by launching Keoghs Crisps. His entrepreneurial vision revitalized the family farm and propelled Keoghs to export success, penetrating 20 global markets while cementing its status as an Irish household staple. Recognized as a finalist for Entrepreneur of the Year by EY in 2023, Tom exemplifies resilience and ingenuity in turning challenges into opportunities. 

Michael Dawson

Renowned entrepreneur and former CEO of GVS Group, Michael Dawson, is celebrated for founding the One4all Gift Card, a market leader in Ireland, the UK, and Malta. A finalist in the 2007 EY Entrepreneur of the Year, Michael now channels his entrepreneurial spirit as the Co-founder and Chairman of the Irish Institute of Music and Song in Balbriggan, providing unique music experiences and programmes to communities and businesses worldwide. Michael also serves on the Board of Halo Care, chairs its Commercial Advisory board, and actively contributes to various business and tourism boards. His philanthropic efforts include founding The Soul of Haiti Foundation and raising over €1.2m through the annual Cycle2Galway initiative. A recipient of multiple prestigious awards, Michael remains a dynamic force in business and social impact.