WordPress Intermediate - Thurs 25th Jan 2018

Venue:
Local Enterprise Office. 1st Floor County Hall, Swords. Co.Dublin
 
Date:
25/01/2018
 
Note:
Thurs 25th Jan
 
Time:
9.30am - 4.30pm
 
Category:
Workshop
 

A follow on course from the Wordpress beginners session or for those with basic WordPress knowledge.

€40
 
 

Programme Overview

A follow on course from the Wordpress beginners session or for those with basic WordPress knowledge.

Programme Objectives

The objective of this programme is, for the participants, to have advanced knowledge of Wordpress and how expand the capabilities of their existing website to include e-commerce and social media integration.

 Programme Outline

  • Advanced use of themes and plugins.

  • Developing a E-commerce website and taking payments online

  • Content creation overview.

  • Optimising images for search.

  • SEO including an introduction to Google Keyword Planner.

  • Understanding Meta Data.  What it is and how to use it to best advantage.

  • Create a dedicated landing page.  Link this landing page to your mail chimp account for email list building.

  • Headers & footers.  How to insert a tracking code in the header of a Wordpress website for Google Analytics, Webmaster tools, Facebook custom audiences etc.

  • Crafting a great meta description for Googles SERP.

  • Best use of available plugins to optimise your website for purpose (e-commerce etc.)

This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of hand-outs and audio-visuals materials and work with a LCD large screen.  Delivery style will include the use of trainer presentations, live demos, group and individual work, discussions and question and answer sessions. Participants will be encouraged but are not required to bring along their own laptop/iPad (if they have one) in order to work “live” under the assistance and supervision of the trainer.

 

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