Building Craft and Design Enterprise Galway

crafters

Building Craft and Design Enterprise Galway


We are looking for ambitious creative enterprises that want to inject new ideas and approaches to product development into their practice. Boost your product into the market through a series of design led workshops.

Building Craft and Design Enterprise Programme

Over the course of seven months you will undertake:

  •     Research mission to London trade show & retail visits.
  •     Enhance your design and product
  •     Brand your product effectively.
  •     Cost and promote your product in the marketplace
  •     10 days training
  •     Bespoke 1-2-1 mentoring sessions
  •     Enter for a stand in the Enterprise Zone of Showcase Ireland 2018

WORKSHOPS TO INCLUDE:

Introduction, Market Research & Competitor Analysis –  End of March

  • Is there a demand for what you make? Do you know your market? Who are your competitors? Are you up to speed with trends for 2018?

    Product Development Part 1-  End of Marc
  •     How do you approach making? Do you think design, function, form? Are you up for a challenge?

    My business Structure & organisation -  10 sets to good business practice – AprilCosting and Pricing my design and production –  April
  •     How much is your customer willing to pay? How can you get a good margin?

    Accompanied research trip to London for Pulse Show and associated retail visits. (14-16 May)
    Product Development Part –2 weeks later (2 days – one of mentoring) June
  • A second supportive workshop will ensure that participants have been given direction for future opportunity. In Workshop 2 participants will be facilitated to make an individual action plan of key achievable tasks to be undertaken to improve the viability of their product or R & D of alternative products.

One to one mentoring in business, sales, design  –  June
Website audit and  Optimization -   July

  •   A critical analysis of individual websites and optimisation and commercialisation strategy.

Channels to Market, PR & Branding  - August

  •   How do you plan on getting your product to market? Do you have an idea for a campaign? Can you get the media to take notice?

Retail Relations & Export Potential – September

  •     •    Where are you going to sell? Online, direct retail, wholesale, internationally? Everywhere you can? What’s your strategy, have you considered design for export? How can you get into retail stores?      

Trade Fair Preparation  & certificate Presentation.   October

WHAT CAN I EXPECT TO GAIN FROM THIS PROGRAMME?

  •     Awareness of future trends
  •     A move towards new products/ ranges for launch
  •     Tools you can use for future product development
  •    Strategies for getting your product to market.

The fee to participate is 150 euros and the programme is heavily subsidised.

Closing date: Wednesday 10 March 2017

Email: cmcdonagh@galwaycoco.ie or call 091 50 90 90

 

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