Your initial market research should have given you a picture of the customers your business is going to target.
You know the size of your market, number of competitors, average price per sale and how often people buy – right?
You should ideally enjoy business but the best aim of any business is to make a profit. No profit; no business.
Writing a business plan before starting a business reduces the trial and error factor. The more you put into your plan the more you get out of it.
If you prepare your plan yourself you will own its content. You will identify problems that may arise and as a result identify issues you need to consider.
