Food Academy


This programme will provide companies with long-term business supports including

Consumer Insight

Technical Advice

Resource Planning

Commercial Advice

Marketing Development

Food Academy Group 1

The output has a core commercial focus whereby all participants will have the opportunity to pitch their product or idea to their local SuperValu, with a view to securing an initial local listing and the potential to build from there.   A suite of follow up supports will be exclusively designed by Bord Bia under the Food Academy banner to ensure the continued development of the companies.

The workshop topics are usually as follows;


Workshops - 10.00am until 4.00pm

  1. Modules.            Workshop Content.                                                       
  2. Module 1             Market & Market Analysis                          
  3. Module 2             The Consumer.                                                
  4. Module 3             The Proposition.                                              
  5. Module 4             The Product.                                     
  6. Module 5             Pricing.                                                
  7. Module 6             Marketing                                          
  8. Presentation to SuperValu Buyers.

The modules will be interactive and practically based and will include case studies and guest speakers as relevant will be introduced for some topics. Participants will be prepared for buyer meetings. This will prepare participants for real – life buyer meetings and will put into practise at the end of the programme where participants will have the opportunity to pitch to a local SuperValu retail representative.

Mentoring Support.

Each participant will be able to avail of mentoring support.

 The programme costs €150 and places are limited. This programme is heavily subsidised by your Local Enterprise Office Galway.

 Applications are now open for this years Food Academy programme, please contact