Beginners Instagram Marketing For Business

Beginners Instagram Marketing for Business


Would you like to know how you could use Instagram to market your business?

Every day we hear about Instagram Stories and paid advertising campaigns etc.   Does it all sound like double Dutch to you?  If so you're not alone.

This training course will explain what Instagram is and how to use Instagram to market your business.  It will explain how to set up a business account, how to brand it, how to create inspiring and engaging content, how to grow your followers and create ad campaigns and how to use it as a marketing tool.


Who is this course suitable for?

  • People who don’t know how to use Instagram and want to use it for marketing.
  • People who know how to use Instagram as a person but don’t know how to use it as a business.

What do you need?

This is a hands-on workshop and on the course you will be doing some exercises.  Please bring a laptop.  A tablet will not be suitable for many of the exercises.

What We Will Cover

What is Instagram?

  • What kind of social network is it?

How to use Instagram

  • Getting Started on Instagram - setting up your profile
  • How to find interesting content & people to follow
  • How to take photos and share them
  • How to take videos and share them
  • Apps you can use to create eye-catching image and video posts
  • How to post a story

How to use Instagram for marketing – for free

  • What type of marketing tool is Instagram?
  • Examples - How are companies using Instagram for marketing
  • How to migrate to a business account
  • Develop a content plan – what will you post?
  • Create Inspiring and engaging Content
  • How to Grow your Followers

How to use Instagram for marketing – through paid advertising

  • How to target potential customers on Instagram
  • What kind of adverts can you create
  • How to run an ad campaign