Food Academy Start Programme


Food Academy is a training programme aimed at supporting and nurturing early stage food businesses. The Local Enterprise Offices have joined forces with Bord Bía and SuperValu on this initiative to provide a consistent level of food marketing knowledge to early-stage food business owners.

At the final workshop, participants will get the opportunity to present their product to a panel from SuperValu and if successful, can participate in a trial based in local shops, which in the right circumstances, could progress over time to a national listing with SuperValu. There is no guarantee of your product being listed as part of the programme. However, the majority of products do proceed to trial with Supervalu.


Programme Objectives

  • Develop an in-depth knowledge of the tools which can be used to assess market gaps for your product
  • Understand core technical issues facing your food or drink business
  • Learn how to grow sales for your product range through better branding and packaging design
  • Gain all of the tools and knowledge necessary to launch and build a successful food business in Ireland


Who can participate?

The Food Academy is aimed at those in the early to mid-stages of developing a food or drink business. Selection criteria will apply. 

How much does it cost?

Course fee of €200 applies. The programme is heavily subsidised and the final cost is inclusive of all course materials, training and mentoring. 

This course will be scheduled again in early 2021. Please express your interest in the course by way of email to You will be contacted with full course details in 2021.