Food Academy Start Programme


Food Academy is a training programme aimed at supporting and nurturing early stage food businesses. The Local Enterprise Offices have joined forces with Bord Bía and SuperValu on this initiative to provide a consistent level of food marketing knowledge to early-stage food business owners.

At the final workshop, participants will get the opportunity to present their product to a panel from SuperValu and if successful, can participate in a trial based in local shops, which in the right circumstances, could progress over time to a national listing with SuperValu. There is no guarantee of your product being listed as part of the programme. However, the majority of products do proceed to trial with Supervalu.


Programme Objectives

  • Develop an in-depth knowledge of the tools which can be used to assess market gaps for your product
  • Understand core technical issues facing your food or drink business
  • Learn how to grow sales for your product range through better branding and packaging design
  • Gain all of the tools and knowledge necessary to launch and build a successful food business in Ireland


Who can participate?

The Food Academy is aimed at those in the early to mid-stages of developing a food or drink business. Selection criteria will apply. 

How much does it cost?

The programme will be heavily subsidised and the final costs is inclusive of all course materials, training and mentoring. In 2019 the course cost €200 but we are currently reviewing the pricing for 2020. If you are pre-approved you will receive a link to make your payment online.


Application Importance

The content of the information you put in this application form is critical.  A screening process is used to determine eligibility in the first instance, so if you provide insufficient information, your application may not be accepted.

Download application form here: Food Academy Application Form.docx (size 905.9 KB)

You should email your completed application form to before the deadline of the 26th June at 17:00.