How to advertise on Facebook and Instagram (Level 1)

How to advertise on Facebook and Instagram (Level 1)


Facebook offers small businesses an amazing and affordable way to get into the newsfeed and Stories of thousands of potential customers for just a few Euro. You can target people based on their location (1-2 miles from your town or within your county or nationwide) based on their age and gender, whether they are married, single or engaged and what they are interested in i.e., if they are interested in the product or service you offer. (Facebook owns Instagram so your ads will target people on both Instagram and Facebook.)

Topics that we will cover

An overview of Ads on Facebook & Instagram


Step 1: Know how to target the best audience for your business.


• Basic and intermediate ways to target using the Facebook ads tool (Demographics, interests and behaviours)
• Advanced targeting options
• How to target visitors to your website
• How to target a lookalike audience

Step 2: How to turn a Facebook post into an ad using the Ads Tool.


Step 3: How do you then monitor your campaign to see how it is performing?

Who is this course suitable for?

This is suitable for you if you already understand how to use Facebook and you are using a Facebook business page for marketing. You do not need to have an Instagram account for your business.
This is not suitable for people who are unsure how Facebook works e.g., Beginners.

This programme is not for digital marketing trainers/consultants or website designers.


Course Methodology

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.


How does it work?


Click on this link to watch a video which explains how the online course works.
https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

This course will be delivered by Evan Mangan of The Marketing Crowd.

BOOK YOUR PLACE ON THIS COURSE NOW

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