How to advertise on Facebook and Instagram (Level 2)
If you are relatively new to advertising on Facebook and Instagram, you should attend the Level 1 course first which will explain all the fundamentals that you need to know.
If you are already comfortable with using the Facebook Ads tool and how to target your ads this Level 2 course will explain how to take your campaigns to the next level by creating campaigns with multiple adsets and tracking your conversions on your website, not just clicks.
What we will cover
How to turn a post into an ad using the Ads tool.
- How to get to the ads tool since the recent redesign on Facebook
- What objective should you choose
- Overview of Budget, targeting and placement
However, rather than just run one ad, you should create mini campaigns (adsets)
- Why you should target distinct audiences rather than one large audience
- Why you should prioritise warm audiences and then move to cold
How do you then add more “adsets” to your campaign
- Overview of how a campaign is structured (Campaign / Adsets / Ads)
- How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences
How do you then monitor your campaign to see how each adset is preforming
- How to check which audience (adset) is performing the best
How to setup conversion tracking
We are NOT going into detail on how to:
1. Target your ads by geography, demographics, interests & behaviours
2. Target your ads in advanced ways e.g. Retargeting, lookalike audiences,
That is covered in the Level 1 course
Who is this course suitable for?
This is suitable for you if you have already used the Ads Tool in Facebook. If you have not advertised or just boosted a post, you should attend the Level 1 course first.
This programme is not for digital marketing trainers/consultants or website designers.
Course Methodology
This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.
How does it work?
Click on this link to watch a video which explains how the online course works:
https://themarketingcrowd.ie/video-overview-of-the-zoom-course/
This course will be delivered by Evan Mangan of The Marketing Crowd
BOOK A PLACE ON THIS COURSE NOW or if there is no course scheduled at present, please contact a member of our team on 066 7183522 or email LEO@kerrycoco.ie to express an interest and we can add you to the waiting list for the next available course
