How to create marketing videos for your website & Social Media Marketing (New and Updated for 2023)
Would you like to be able to shoot and edit lots of marketing videos for your website or social media posts, but you don’t know how to do it? Would also like to learn how to get the most out of your videos on your website and Social Media?
In this 2-part LIVE online course delivered over Zoom you will learn
- What type of online marketing videos you can make for your business,
- How you can shoot videos with your smartphone – plus some additional low-cost equipment
- How to edit the video clips (using video editing software on a PC) into a marketing video
- The best ways to share your marketing videos on your website and Social Media.
If you have previously attended the video marketing course this is an updated version for 2023 and covers lots of new examples and techniques.
This programme is not for digital marketing trainers/consultants, website designers or those in the video industry.
What we will cover
Session 1:
How to shoot and edit your marketing videos
- When should you shoot your video landscape or portrait?
- When should you speak directly to the camera and when should you interview someone?
- Overview of video editing options on your phone and PC (Note this course will show you how to edit videos on your PC)
Video 1: How to edit a customer testimonial video for a service where you will learn:-
- How to cut out parts of your video clips that you don’t want
- How to add music, lower the volume and fade it out
- How to add text to different parts of your video
- How to add transitions
- How to add multiple footage clips to show what the person is talking about
- How to crop parts out of your clip
- How to crop into your clips and why it’s a good idea
- How to add slow motion or speed up parts of your video
Video 2: How to edit a portrait video for Instagram stories, Reels or TikTok
- How to change the video project settings to portrait shape
- How to crop clips to portrait shape
- How to add animated text
- How to add music
Session 2:
Video equipment and the best ways to share your video online
Additional affordable equipment you should consider in order to shoot videos with your smartphone including
- Microphones
- Tripod / Gimbal
- Lighting
How to get the most out of your marketing video
- How to generate captions
- How to design a video thumbnail
- How to upload it to YouTube
- How to embed it on your website
- How to share it on Instagram as a Reel
- How to share it on Facebook
- How to share it on LinkedIn
- How to share it on TikTok
What type of videos will you be able to create after this course?
- 30 – 60 second videos that you can place on your website or share on social media.
- A “how to” video with you demonstrating how to do something that your website visitors/social media followers would find useful e.g. How to plant spring bulbs; How to make jewellery; How to do exercises; How to do a 3 point turn etc.
- Videos of you explaining what type of service you offer and why customers choose you.
- Videos of you, or your staff, explaining how your product works and what customers love about it.
- Videos of customers giving a testimonial about your product/service.
Course Methodology
This two-part course will take place over two x 3-hour sessions.
The course is delivered over Zoom so you can attend from your home or office using a PC / MAC / Smartphone or tablet(you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.
Who is this course suitable for?
- Business owners or marketing staff who want to start using video on their website or social media.
- Anyone tasked with creating interesting content to share on Facebook, Instagram, Twitter. LinkedIn or TikTok.
- Anyone responsible for creating content for their website.
- This programme is not for digital marketing trainers/consultants, website designers or those in the video industry.
This course will be delivered by Evan Mangan of The Marketing Crowd
How does it work?
Click on this link to watch a video which explains how the online course works
https://themarketingcrowd.ie/video-overview-of-the-zoom-course/
