How to create Marketing Videos for your website & social media

How to create marketing videos for your website & social media 

Would you like to be able to shoot and edit lots of marketing videos for your website or social media posts, but you don’t know how to do it? In this LIVE online course, which you can attend from the comfort of your home or office, you will learn what kind of online marketing videos you can make for your business, how you can shoot videos with your smartphone - if you have some additional low-cost equipment - and how to edit the footage (using video editing software on a PC) into a marketing video.

Course Methodology

This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones, but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

This programme is not for digital marketing trainers/consultants, website designers or those in the video industry.

This course will be delivered by Evan Mangan of The Marketing Crowd

How does it work?

Click on this link to watch a video which explains how the online course works

What will we cover?

1. Video editing lesson. You will be shown how to edit video clips that were shot using a smartphone into a marketing video. Specifically you will learn:-

  • How to use a video editor.
  • How to add video clips together into one main video.
  • How to edit out parts of a clip.
  • How to add music, text, transitions, crops, zooms, filters, logo to your video

Following the course you will have access to a video tutorial which provides step-by-step instructions on how to edit a video. You can then refer back to this when you are creating your own videos.

2. Examples of 4 types of marketing videos for small businesses that you could consider creating.

  • “How to” videos.
  • Product demonstration.
  • Customer testimonials.
  • Company promo videos

3. Tips on how to shoot videos using your smartphone including how to interview people, how to become comfortable speaking directly to camera and how communicate the right marketing messages.

4. Additional equipment you will need in order to shoot videos with your smartphone such as microphones, tripod, lights.

5. Pitfalls to avoid when shooting videos with your phone.

6. Tips on how to interview people so they are relaxed.

7. Tips on speaking to camera so you feel more comfortable.

What type of videos will you be able to create after this course?

  • 30 – 60 second videos that you can place on your website or share on social media.
  • A “how to” video with you demonstrating how to do something that your website visitors/social media followers would find useful e.g. How to plant spring bulbs; How to make jewellery; How to do exercises; How to do a 3 point turn etc.
  • Videos of you explaining what type of service you offer and why customers choose you.
  • Videos of you, or your staff, explaining how your product works and what customers love about it.
  • Videos of customers giving a testimonial about your product/service.

Who is this course suitable for?

  • Business owners or marketing staff who want to start using video on their website or social media.
  • Anyone tasked with creating interesting content to share on Facebook and Twitter.
  • Anyone responsible for creating content for their website.
  • This programme is not for digital marketing trainers/consultants, website designers or those in the video industry.