How to run Facebook & Instagram advertising campaigns



Facebook offers small businesses an amazing and affordable way to get into the newsfeed of thousands of potential customer for just a few Euro.  You can target people based on their location (10 miles from your town or within your county or nationwide) based on their age and gender, whether they are married, single or engaged and what they are interested in i.e. if they are interested in the product or service you offer.  (Facebook owns Instagram so your ads will target people on both Instagram and Facebook.)


This course will explain how it works and how you could use it as a low cost highly targeted tool to promote your new business


Who is this course suitable for?


This is suitable for you if you already understand how to use Facebook and you are using a Facebook business page for marketing. You do not need to have an Instagram account for your business.

This is not suitable for people who are unsure how Facebook works e.g. Beginners.


This programme is not for digital marketing trainers/consultants or website designers.


Course Methodology


This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.


How does it work?

Click on this link to watch a video which explains how the online course works


This course will be delivered by Evan Mangan of The Marketing Crowd


What is involved in an online course and how does this online course work?


As a course participant you...

  • Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
  • Can join the course on a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). 
  • Will by default have your webcam switched off - this will give you privacy if you do not want to be seen.  If you wish, you can switch your webcam on.  Your trainer, Evan, will explain on the day how this works.  Please note you do not need to have a webcam to participate.
  • Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question.   This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc).  It also ensures the smooth running of the course 
  • Will be able to "ask a question".  You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question.  If you do not have a microphone then you can type a message for the trainer to see.
  • Will be able to see Evan, the trainer, via his webcam. 
  • Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.



Topics that we will cover


Step 1: Know how to target the best audience for your business.

  • Basic and intermediate ways to target using the Facebook ads tool
  • Advanced targeting options
    • How to target visitors to your website
    • How to target your customers or email list
    • How to target a lookalike audience


Step 2: How to turn a Facebook post into an ad using the Ads Tool

Step 3: How do you then add more “adsets” to your campaign

  • Overview of how a campaign is structured (Campaign / Adsets / Ads)
  • How to duplicate an existing adset to easily create 2-3 more adsets targeting new audiences

Step 4: How do you then monitor your campaign to see how each adset is perfoming

  • How to check which audience (adset) is performing the best



LEO Logo