Are you new to Facebook?  If you don’t understand how to use Facebook as an individual but you want to know how to use it as a marketing tool for your business, this course is ideal for you.

This training course will explain:

1. How to use Facebook as an individual; how to set up a profile, how to connect with friends, post updates, like and comment.
2. What type of marketing tool Facebook is (and what it isn’t) and the key pitfalls to avoid.  This training will ensure that you receive an overview of the key Facebook marketing techniques.

Who is this course suitable for?

Beginners – you do not need to have used Facebook before. 

This programme is not for digital marketing trainers/consultants or website designers.

Course Methodology:

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

How does it work?

Click on this link to watch a video which explains how the online course works

https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

This course will be delivered by Evan Mangan of The Marketing Crowd

What is involved in an online course and how does this online course work?

As a course participant you...

• Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
• Can join the course on a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). 
• Will by default have your webcam switched off - this will give you privacy if you do not want to be seen.  If you wish, you can switch your webcam on.  Your trainer, Evan, will explain on the day how this works.  Please note you do not need to have a webcam to participate.
• Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question.   This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc).  It also ensures the smooth running of the course. Will be able to "ask a question".  They can "virtually" raise their hand and Evan can then unmute the participant so they can ask a question.
• Will be able to "ask a question".  You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question.  If you do not have a microphone then you can type a message for the trainer to see.
• Will be able to see Evan, the trainer, via his webcam. 
• Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.

The course will very much be a mixture of Evan talking to the camera and then demonstrating what to do on the relevant websites. 

What we will cover

Topics that will be covered

• How to use Facebook.
  • How to create a Facebook account.
  • How to find and connect with friends.
  • How to use the newsfeed.
  • How to post.
  • How to comment, like and share.
• What kind of marketing channel is Facebook?
  • Branding your page.
  • Develop a posting plan.
  • Where to find great content to post.
  • Posting tips.
  • Engage with your followers.
  • How to increase the number of followers.
• An introduction to Facebook advertising