OVERALL AIMS AND OBJECTIVES:

• In this workshop you will be encouraged to take the much needed time to reflect and find focus, then roll up your sleeves and tackle your branding challenges with a new clarity and confidence.
• It will cut through the clutter and discover what lies at the heart of your brand, fire-up creative ideas, and help you explore the areas of your brand that need the most polishing.
• Throughout the workshop you will work in small groups and have productive conversations that will garner insights about your brand. To strengthen your points of difference and look at ways to engage the people who matter most to your business.
• You will be armed with the knowledge, skills, tools and confidence to take ownership and bring your brand to life.

PROGRAMME DELIVERABLES:

BY THE END OF THE WORKSHOP YOU WILL:

• Have a greater understanding of branding and the branding process.
• Have analysed and evaluated your current brand — BRAND AUDIT.
• Have defined your brand, Who you are — BRAND VISION, What you do — BRAND POSITION, Why it matters — BRAND VALUES.
• Have a clear BRAND BLUEPRINT to enable you to bring your business vision to life.
• You will have learned the value of design for business and feel confident as your own brand ambassador, building customer loyalty, as well as maintaining and protecting your brand.