Brand Your Business Workshop (6LEO17) October 2021

Venue:

Delivered LIVE via Zoom

Date:

12/10/2021

Note:

Tuesday 12th October, Tuesday 19th October & Tuesday 26th October. Attendance at all 3 webinars required.

Time:

9.30am to 12.30pm each Tuesday

Category:

Workshop

This course will be delivered LIVE via Zoom over 3 consecutive Tuesdays. The weekly 3 hour webinar will roll out on Tuesday 12th October, Tuesday 19th October and Tuesday 26th October. Attendance at all 3 webinars required. A 1-1 mentoring session is also included. This course is for you if you are about to embark on a new business venture, looking to re-brand or elevate your existing business. The aim of this course is to give you a greater understanding of branding and why it is important for business. We will evaluate your current brand, identify your points of difference and look at ways to engage the people that matter most – your customers. We will cut through the clutter to discover what lies at the heart of your brand; generate creative ideas, and help you explore the areas of your brand that need the most work. CLICK ON THE COURSE TITLE FOR A FULL COURSE OUTLINE

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Branding Your Business

SESSION 01. Understanding branding

What is branding? What is brand strategy? Branding v Marketing Brand audit

SESSION 02. Defining your brand

What are my brand values? What is my brand vision? What is my brand positioning? What is my brand personality/character? Creating a brand blueprint.

SESSION 03. Bringing your brand to life

How your brand should look and feel. Briefing and working with a designer Refining your brand blueprint Visualising your brand Defining your visual style Building brand loyalty - creating a reputation that lasts Sharing your brand using social media Be your own brand ambassador - Maintaining and protecting your brand

Course Delivery

This course will be delivered LIVE online via Zoom. It comprises a 3 hour weekly worksop over a period of 3 weeks.

PROGRAMME DELIVERABLES:

By the end of the workshop the participants will: Have greater understanding of branding and the branding process. Have analysed and evaluated their current brand — Brand Audit. Have defined their brand. Who they are — Brand Vision, What they do — Brand Position, Why it matters — Brand Values. Have a clear Brand Blueprint to enable them to bring their business vision to life. They will have learned the value of design for business and feel confident as their own brand ambassador, building customer loyalty, as well as maintaining and protecting their brand.

ONE-ON-ONE MENTORING SESSION

The one-on-one mentoring sessions will allow the participants to focus on areas of branding specific to their business.

The trainer will guide the participants through developing and executing their brand blueprint and help elevate their brand to the next level. The aim of the mentoring is that the participants will come away clear, motivated and ready to take on the world. This session will be followed up with a report and detailed action plan.

Report, with detailed action plan

After the workshop, the participants may feel overwhelmed by all the things they could be doing. The mentoring will give clarity to what needs to be done specific to their business and the action plan will detail how to do it. Each action plan will be unique to each business—it may be focus on brand consistency on printed collateral, branding their online presence or even a complete rebrand. The aim of the action plan is to give clarity to what needs to be implemented—a roadmap of where to go next.

Kerry