Digital Marketing Programme (6 LEO 15) November 2021

Date:
11/11/2021
 
Note:
Starts on Thursday 11th November. Runs for 6 consecutive Thursday mornings
 
Time:
9.30am to 12.30pm
 
Category:
Social Media
 

Understanding how to market your business online is becoming vitally important for every business owner. Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together. This course covers two big topics – website marketing and social media marketing.

€50
 
 

Understanding how to market your business online is becoming vitally important for every business owner. Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing.

In weeks 1-2 we focus on website marketing and look at how to plan and brief a website, how to drive traffic to your site from Google (SEO) and how to turn the traffic into more web enquiries and sales.

In weeks 3-6 we focus on social media marketing including, how to make your own marketing videos, Facebook marketing/advertising, Instagram marketing and Twitter marketing.

It will explain how all the key aspects of website marketing and social media marketing fit together and how you can use digital marketing to increase your sales.

Who is this suitable for?

  • Someone thinking of setting up a new business or creating a new website.
  • Owners of established businesses who want to understand how to grow their online presence and sales.
  • Those involved in marketing a business and who want to improve their digital marketing skills.
  • This programme is not for digital marketing trainers/consultants or website designers.

The course is pitched at beginner to intermediate level.

Course Methodology

Each workshop is a 3 hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

How does it work?

Click on this link to watch a video which explains how the online course works

https://themarketingcrowd.ie/video-overview-of-the-zoom-course/

This course will be delivered by Evan Mangan of The Marketing Crowd

What is involved in an online course and how does this online course work?

As a course participant you...

Need to download the free Zoom meeting software prior to the course - we will provide you with a download link.
Can join the course on a PC / MAC or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).
Will by default have your webcam switched off - this will give you privacy if you do not want to be seen. If you wish, you can switch your webcam on. Your trainer, Evan, will explain on the day how this works. Please note you do not need to have a webcam to participate.
Participants will be able to ‘mute’ themselves throughout the course and ‘unmute’ themselves to be able to answer question. This will give people peace of mind that strangers cannot hear what is going on in the background (their kids / pets etc). It also ensures the smooth running of the course
Will be able to "ask a question". You can "virtually" raise your hand and Evan can then unmute you / or you can unmute yourself so you can ask a question. If you do not have a microphone then you can type a message for the trainer to see.
Will be able to see Evan, the trainer, via his webcam.
Will be able to see Evan's screen and therefore see what he is demonstrating/referring to - just as you would in a physical training course.

What we will cover.

Week 1: Search Engine Optimisation (SEO)

  • How search engines work – what you need to know.
  • How Google chooses which sites appear on page 1 and how that impacts what you need to do.
  • What needs to be done on your website.
  • What needs to be done outside of your website.
  • How to target local searchers.
  • SEO pitfalls to avoid.

Week 2: How to plan and brief a website/How to increase web enquiries and sales

How to plan and brief a website

  • How to choose and register a domain name.
  • How to choose a hosting provider.
  • What type of website best suits your goals.
  • How much should you pay for a new website.
  • What are the main options for creating low cost but high quality websites.
  • How to brief a web designer.

How to increase web enquiries and sales

Doubling your website conversion rate (the number of enquiries/sales as a % of visitors) can be the equivalent of doubling your traffic. In this class you will learn:

  • How you can identify which areas of your site need to be improved using tools such as:
  • Google analytics.
  • Heatmaps.
  • Videos of your actual website visitors.
  • How to increase enquiries and sales by focusing on your content, messaging, offers etc.
  • How to increase enquiries and sales by focusing on design, call to actions etc.

Week 3: Video Marketing

Knowing how to create your videos is a very important skill when marketing your business online. In this section you will learn...

  • How to edit a marketing video
  • Why video is a proven internet marketing tool
  • What are the main types of marketing videos –Promo videos, How To videos, Testimonials and product videos
  • What additional equipment do you need in order to use your smartphone for shooting marketing videos?
  • Tips on how to interview people and how to talk directly to camera

Week 4: Facebook Marketing and Advertising

  • How to use Facebook as a free marketing tool
  • Review the fundamentals of setting up a page
  • Branding and settings
  • What to post and how to post
  • Growing followers
  • How to advertise on Facebook
  • Know how to target the best audience for your business.
  • Basic and intermediate ways to target using the Facebook ads tool
  • Tools you can use to design eye catching ads
  • How to turn a Facebook post into an ad using the Ads Tool

Week 5: How to design eye-catching social media images and How to use Twitter to market your products/services

How to design eye-catching social media images.

  • How to add eye-catching text to your image
  • How to remove the background on an image and place it on top of a coloured background.
  • How to add your logo
  • How to add animation

What we will cover Twitter Marketing

  • How Twitter works.
  • How companies use Twitter for marketing.
  • How to brand your account.
  • Overview of the main areas in Twitter.
  • How to tweet.
  • How to retweet in a way that benefits your business
  • How to grow your followers.
  • How to use Twitter to promote your products and services

Week 6: Instagram Marketing

What is Instagram?

What kind of social network is it?

How to use Instagram

  • Getting Started on Instagram
  • How to find interesting content & people to follow
  • How to take photos and share them
  • How to take videos and share them
  • Apps you can use to create eye-catching image and video posts
  • How to post a story
  • Apps you can use to create eye catching stories

How to use Instagram for marketing – for free

  • What type of marketing tool is Instagram?
  • How to migrate to a business account
  • Develop a content plan – what will you post?
  • How to Grow your Followers
  • How to drive people to your website
  • How to use Shoppable posts

Please note that the order in which the modules of this bootcamp are delivered may vary.