How to plan a new website for your business

Are you thinking about getting a new website or having your existing site redesigned? Most people don’t know where to start and certainly don’t appreciate the key elements that need to be in the new website and the pitfalls you need to avoid.

This course will provide you with a step-by-step guide to getting a new website designed. You will come away with a thorough understanding of what to include in your website brief and a checklist to ensure that your new website will be an effective marketing tool.

Who is this course suitable for?

Anyone thinking of creating/redesigning their website.

This programme is not for digital marketing trainers/consultants or website designers.

What do you need?

A laptop/pc/Mac/tablet to take part in the course. 

Course Methodology:

This is a 3 hour LIVE online course which you can attend from your home or office using a PC / MAC / or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

What we will cover

1. Purchasing a domain and hosting package

• How to choose and register a domain name
• How to choose a hosting provider

2. Consider the main types of websites

• What type of website best suits your goals
• How much should you pay for a new website to be designed

3. What are the main options for creating low cost but high quality websites

• Ask a local web designer
• Buy a Wordpress theme and get it tailored to you
• Create your own site using site builder services

4. Overview of the Trading Online Voucher

5. What needs to be on your site for effective digital marketing

• How search engines work and why you need to think about it when planning your site.
• What stimulates visitors to enquire or purchase and why you need to think about it now?