Retail Development Programme

This programme provides participants with the business management skills, retail sector knowledge, and technical & innovation skills required to achieve sustainable growth in their retail business.

Effective retailers understand that customers want to visit stores and be welcomed by genuinely interested and engaged sales staff. The programme includes 4 workshops and one to one mentoring to enable participants to develop a structured plan that will increase sales and profitability.  

The programme will enable retail store owners:

• Develop an understanding of fundamentals & principles of retail marketing
• Sell and generate sales with confidence – The Customer is King!
• Understand consumer retail trends
• Understand the buying process
• Create great visual displays on a limited budget
• Lay out your store to create an atmosphere that entices customers to purchase
• Reduce markdowns and improve profit margin
• Understand how social media can help you sell
• Understand PR and promotion techniques
• Review stock management systems to reduce stockholding

Areas also covered include store operations, merchandising, marketing, advertising and promotions, customer relations, managing people, inventory control, finance, and supply chain; as well as how to grow the business.