Retail Development Programme - Tralee - February/March 2018 - Expressions of interest sought

Expressions of interest sought only. Fee of €200 will apply to participate on the course. 4 full day Monday Workshops: 26th February, 5th March, 12th March and 26th March.
9am until 5pm
Management Development

The Local Enterprise Office Kerry is delivering a Retail Development Programme aimed at independent retail owners within all retail sectors. This programme will be delivered in Tralee. This is an invitation to register your interest in participating on the programme. Please register and you will be contacted directly with full details. Pre screening of applicants will take place on Monday 12th February 2018.

This event is no longer available

Retail Development Programme


This programme provides participants with the business management skills, retail sector knowledge, and technical & innovation skills required to achieve sustainable growth in their retail business.

Effective retailers understand that customers want to visit stores and be welcomed by genuinely interested and engaged sales staff. The programme includes 4 workshops and one to one mentoring to enable participants to develop a structured plan that will increase sales and profitability.  

The programme will enable retail store owners:

  • Develop an understanding of fundamentals & principles of retail marketing
  • Sell and generate sales with confidence – The Customer is King!
  • Understand consumer retail trends
  • Understand the buying process
  • Create great visual displays on a limited budget
  • Lay out your store to create an atmosphere that entices customers to purchase
  • Reduce markdowns and improve profit margin
  • Understand how social media can help you sell
  • Understand PR and promotion techniques
  • Review stock management systems to reduce stockholding

Areas also covered include store operations, merchandising, marketing, advertising and promotions, customer relations, managing people, inventory control, finance, and supply chain; as well as how to grow the business.