Website marketing: How to get found high up in Google search results (SEO) and How to increase your website enquiries and sales

Have you got a website that you feel isn’t performing very well?  Or are you thinking about getting a new website and you are unsure how you will drive traffic and sales?

If your goal is to increase the amount of traffic to your site and the enquiries and sales you get from your website this course is ideal for you. 

In the first half of the course we will look at what you need to do in order to get your site found high up in Google search results.

In the second half we will look at how to track what is happening on your website – what areas are working well and which areas are performing badly.  You will also learn techniques that will encourage more people to enquire about your product or service and how to convert website visitors into sales. 

Who is this course suitable for?

  • Website owners who want to drive more traffic to their site and more enquiries and sales from that traffic.
  • Anyone considering getting a new website and wants to understand what should be on their new website.

This is a beginners/intermediate level course.

What do you need?

This is a hands-on workshop and on the course you will be doing some exercises.  Please bring a laptop.  A tablet will not be suitable for many of the exercises.

Topics that will be covered

 Part 1: Search Engine Optimisation 

Overview of SEO

  • How search engines work – what you need to know.
  • How Google chooses which sites appear on page one and how that impacts what you need to do.

The three major steps involved in SEO

  • Keyword research
  • What needs to be done on your website.
  • What needs to be done outside of your website. 

Part 2:  How to increase your website enquiries and sales

How to monitor and test how visitors use your site using Google Analytics, video recording tools, heat maps, surveys and much more.  You can learn:

  • How are visitors using your site.
  • What do people think of your site.
  • What areas are not working. 

Content and messaging tactics to improve the performance of your site.

  • Improve your content and messages to increase conversion
  • How people find you and the implications of that
  • Consider the barriers and triggers to purchase.
  • Copywriting that converts
  • Types of motivational offers
  • Customer testimonials
  • Capture data to build a relationship
  • The types of videos that generate enquiries and sales

Design tactics to improve the performance of your site.

  • Landing page design
  • Calls to action design
  • Call to action options such as call me back buttons, Facebook messenger

 Audit of 2-3 participants websites with suggestions for improvement