NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

Introduction to Instagram for Food/Craft Business

Programme objective - This programme is designed to introduce participants to Instagram and give them a thorough understanding of how to use it efficiently for their business

Course Synopsis

• How to set up an Instagram account
• How your Instagram account links to Facebook
• How to brand
• How to use the Instagram app
• How to find similar businesses to yours on Instagram in order to assess
• whether it could be a useful marketing tool for you.
• Examples of how small / medium sized businesses are using Instagram for
• marketing
• Posting on Instagram
• Tactics to grow followers
• How to advertise on Instagram.
• A variety of Instagram marketing tactics designed to increase awareness of
• your brand amongst potential customers, drive traffic to your site and
• increase your sales

 Methodology

• The programme will utilise a variety of training methods including;
• Power point slides,
• Practical exercises and
• Examples to encourage participants’ involvement and interaction.
• A combination of group and individual exercises will be used to keep
• participants engaged whilst imparting the practical knowledge and
• understanding of topics covered.