Exploring Exporting Workshop

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Exploring Exporting Workshop - 6 December 2016 - Meath

About the workshop

This workshop is aimed at early and pre-export companies that have the potential to sell their products/services in international markets. This highly practical one-day workshop will enable participants to investigate the export opportunities for their companies. By participating on the workshop participants will:

  • Identify the challenges and risks associated with exporting.
  • Encourage you to take a systematic approach to preparing for export.
  • Enable you to assess and prioritise export opportunities.
  • Provide a framework to assess the capabilities and capacity of the business to support the demands of entering a new market.
  • Enable you to create a blueprint to prepare the business for the export journey.

 

Format

  • A one-day interactive workshop with a mix of individual and group exercises, best practice guidelines, worksheets and tools to prepare the business for it’s journey into exporting;
  • With support from Enterprise Ireland’s Mentor network, you will have the capability to develop an action plan to help you implement a successful export strategy for your company;
  • Additional support will also be available from Enterprise Ireland’s Market Research Centre to assist you in your market intelligence research.

The workshop will provide a structured approach to identifying, developing and building an effective export strategy for your business. The workshop sessions will address:

  • The Decision to Export
  • Why Export?
  • Challenges of Exporting
  • Assessing the Export Opportunity and Gathering Intelligence
  • Going to Market as an Exporter
  • Preparing to Export
  • Defining your Go To Market Strategy
  • Creating a Value Proposition

 

Workshop Delivery

This workshop will be delivered by Ray Clarke, Shaping Business Ltd - a marketing and business development consultancy based in the UK.

The structure and content of the workshop draws on our practical experience of enabling businesses to plan for a successful new market entry.

 

Agenda

09:00
Introduction
09:15
Objectives, Agenda and Logistics
09:30
Why Export?
10:00 
Assessing the Export Opportunity & Gathering Intelligence
10:30  
Comfort Break
10:45 
Using Desk Research to Get Export Ready
11:30
Preparing to Export (1)
12:30
Lunch
13:15
Preparing to Export (2)
15:00 
Comfort Break
15:15
Defining your Go-to-Market Strategy
16:30
Next Steps
16:45
Feedback
17:00
Close

Download the agenda in pdf format

Who should attend?

This workshop is aimed at Management Executives with responsibility for the growth strategy of the business; ideally two people per company should attend.

 

Date and venue

How do I apply?

Registration is now open: Click on the link below

https://www.enterprise-ireland.com/en/Events/OurEvents/Exploring-Exporting/Exploring-Exporting-Workshop-6-December-2016-Meath.html

 

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