Building Your Brand Online – Advanced Level

Online Marketing /Social Media Marketing is one of the most important of the digital marketing channels available to businesses.  This workshop is designed for micro-enterprises who want to get the most out of their online activities and successfully build and further develop their brand and online presence.  Participants will learn the fundamentals of Social Media and will also learn about the business opportunities that are available through Social Media.

 The training will provide each participant with the know-how to plan and manage communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+.  It will provide each participant with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.    It will help participants to fully understand how to leverage their presence on Social Media platforms to generate connections, build relationships with customers and boost profits.

Our Specialist Trainer will share a range of case studies of businesses that are successfully using social media effectively to build and develop their micro businesses. 

On completion of this workshop participants will have the following:

• Practical Understanding of Social Media and on-line branding in a small - medium business context.
• Understand the channels that exist online to market their business cost effectively
• How to complement the development of brand via online activities
• Build a realistic Digital Marketing Strategy and how to implement & monitor its progress
• Create and monitor online marketing activities and access new customers and markets through online marketing.
• Understand the benefits and drawbacks of using social media to promote their business
• Have a full understanding of best practice tips, techniques and golden rule

Course Structure

• Online/Remote classroom based
• Zoom Virtual Classroom
• You will only need a PC/laptop/smart phone or tablet to participate
• This interactive training experience enables you to connect remotely with our Specialists in an online classroom (using features such as screensharing, ppts, whiteboards and break out rooms)
• Individual Mentoring online on a one to one basis (on line) following the group sessions that will be available by appointment to suit your schedule.

Accessing Course

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting: https://youtu.be/hIkCmbvAHQQ

Please check your Spam mailbox if you do not receive a link

Optimum Ltd

Optimum Limited, our Training Partner, has been in business for 30 years and has managed a business through the last recession.  They will be ensuring you have Expert Assistance from their Specialist Team providing you with practical, focussed knowledge and advice that will help  you to survive and thrive in the future when this crisis is over. 

Please note:

Bookings will close 24 hours before the course to allow management of attendance and online webinar links

For other immediate business supports in response to Covid-19, click here.