Digital Marketing Beginners Module 1 - Strategy - Planning - SEO

Venue:
Training Suite, Level O, Áras Chill Dara, Naas
 
Date:
10/04/2018
 
Note:
Tuesday 10 April 2018
 
Time:
9:30am–4:30pm
 
Category:
Social Media
 

Providing a great overview of the different elements that make up a successful Digital Marketing strategy. Participants will also have a better understanding of what Search Engine Optimisation (SEO) entails and will create their own actionable Digital Marketing plan during the session.

This event is no longer available
 

NB!

  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • To Book all 5 modules at a discounted price use the related link below

Delivered by Greg Fry , an International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat,
Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

Digital Strategy & Planning & Search Engine Optimisation- Beginners

A high energy and interactive session designed as an introduction to the Digital world of Strategy and Planning.

The module will give participants a great overview of the different elements that make up a successful Digital Marketing strategy. Participants will also have a better understanding of what Search Engine Optimisation (SEO) entails and will create their own actionable Digital Marketing plan during the session.

This module will cover the following:

  • What is Digital Marketing? What elements make up a digital marketing plan?
  • Setting your Digital Marketing Goals
  • What makes a good website? – A look at UX, speed and mobile responsiveness.
  • What is SEO – 5 SEO tips you can execute today.
  • An overview of Google Analytics
  • How to improve your search engine ranking
  • How to maximise your conversion of visitors to customers
  • How to maintain search engine visibility
  • Google and Facebook Ads - How to create ads online.
  • Email Marketing – What is email marketing and how can it benefit your business?
  • Business blogging – How great content can drive traffic to your website and even generate sales.
  • Social Media – How to use Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat in your business.
  • Digital Video - A look at Facebook video and YouTube for Business
  • Creating your Digital Marketing plan.

 

 

Learning Approach

 

Highly participative workshop with participants’ involvement in group work, individual tasks with a strong emphasis on practical application throughout. This course will be extremely interactive providing participants with the opportunity to practice their skills. Our Trainer is very hands-on in her delivery style and will provide each participant with tools and techniques ready for immediate use.

 

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