This programme is designed to facilitate participants to develop a digital marketing strategy focused on sales. Participants will develop and practical and implementable digital marketing plan.

Key areas of focus will include:

•  Understanding Digital Marketing Strategy today.
•  Developing an organisational Message
•  Organisational goals defined
•  Strategy plan outlined
•  Tactics and tools including Website, Email, Social Media Platforms
•  Implementation
•  Key performance indicators
•  Measuring success
•  Review and evaluation of strategy