NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

• This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. See releated link below.
  

 Search Englne Optimisation

This module will focus on how to run paid Social Media Campaigns that generate business opportunities. A hands on session where participants will create and design their own ads and plan their social media campaign.

Programme Objectives!

This practical SEO training course shows how to plan your search engine optimisation, keyword research, competitors, measurement and both onsite and offsite tactics that will increase natural search traffic and resulting customers. It will show delegates how to use SEO tactics to attract new customers, ensure existing customers can find what they are looking for and to create profitable and sustainable online business.

Programme Content to be covered:

•  Advanced Keyword Research and Keyword Forensic Analysis

•  Natural Language Processing (NLP) - Understanding How To Take Advantage of Themes

•  Information Architecture:

•    What is IA and Why Do IA?
•    Global and Local Navigation Systems
•    Site Search
•    Examples of Well Developed IA
•    Crawler and Indexing Issues

• Local SEO:

•    Major Data Providers -Who powers whom?
•    How to Submit to Top Data Providers
•    About Universal Business Listing
•    Rating Local Search Factors
•    Business Listing Quality Guidelines
•    More Google Quality Guidelines
•    Google Local - Photos, Videos and More

•  Video SEO:

•    Optimizing Your Videos and Video SEO
•    Keywords for Video and how to create and distribute a video and sitemap

• Mobile Search and SEO:

•    Mobile SEO Strategies

• Duplicate Content Issues