Digital Marketing Advanced Module 4 - What Is Social Selling And How Can You Use It To Make Sales

Venue:
Training Room, Level 0, Áras Chill Dara
 
Date:
05/06/2018
 
Note:
Tuesday 5th June
 
Time:
9:30am–4:30pm
 
Category:
Social Media
 

Not only will this workshop assist small businesses in becoming a more efficient and effective new business generators but participants should leave the session with a workable set of live business leads. Presented by : Greg Fry

This event is no longer available
 

NB!

  • If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

  • Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

  • This course is one of a four module programme. Modules can be booked individually or combined at a reduced rate. See Related link below.

A hands on workshop where participants will learn how to search and build relationships with private and public sector prospects on the web.

Not only will this workshop assist small businesses in becoming a more efficient and effective new business generators but participants should leave the session with a workable set of live business leads.


Workshop content to include:

  • Setting your Social Media goals and aligning them with your sales targets.
  • What is Social Selling?
  • Building a Social Media strategy to generate sales opportunities.
  • Building the perfect LinkedIn profile. Utilizing Sales Navigator to it's full potential. Course content includes: building prospect list?, Making your profile stand out and SEO friendly, setting notes and reminders.
        
  • Creating and distributing great content to generate business opportunities. An understandihg of now the Linkedln publishing platform works. How and where to share content. Where to source sticky content on tne web. How to utilize SlideShare.net for lead generation. Automation tools for Linkedln updates. A look at Social Media listening and scheduling tools including:Google Alerts, Feedly, Buzzsumo, Anders Pink and Hootsuite)

  • How to become a better Account Manager using Linkedln. Cementing business relationships and generating referral  uslng your existing connections.
  • How to approach a business lead online. Crafting the perfect InMail
  • .Searching -Advanced techniques for finding prospects on Linkedln. Areas covered include: advanced people searches, Boolean logic and search strings, x-raying LinkedIn on Google and other networking sites for business leads. Mining Linkedln Groups-liow to find and communicate with prospects without using lnMails. Automating linkedln searches using Sales Navigator.
  • Prospecting on other Social Networks including Twitter, Goqgle+, lnstagram and Facebook.
  • Agreeing takeaways. Questions and Answers