NB!

• If insufficient bookings are received on any course , the course will be cancelled and a full refund will issue.

• Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.

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Delivered by Greg Fry , an International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat,
Digital Video and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.

CONTENT MARKETING - BEGINNERS

An Interactive session will be packed full of case studies and examples.   Participants will be encouraged to full engage and share their views.

This module will cover the following:

• What exactly is Content Marketing?
• Different types of Content Marketing.
• 5 Future Content Marketing trends happening now.
• How to plan your Social Media content
• How to come up with great content ideas and how to avoid writers block.
• How to create a Content Calendar. Attendees will create a 3 month blog calendar for their business or personal brand.
• How to create great content. A look at what content works best online.
• Content creation and promotion tactics being used by the experts.
• How to craft a great headline.
• How to format your content.
• Using the right imagery and/or video in your content.
• How to SEO (optimise your visibility on google) your content and drive organic traffic to our website.
• How to promote your content organically through Social Media and by using targeted social ads.
• 5 Tools Content Marketing tools and plugins that will help you create great content and save you time.
• What Companies are leading the way when it comes to Content Marketing. What are they doing well and what is their Content Marketing strategy.
• How great Content Marketing can help generate sales.

LEARNING APPROACH

This session will be packed with practical content and will be a high energy affair - providing tips, useful shortcuts and interesting case studies. Prepare to be Engaged!