Google Ads and Social Media Ads – Advanced Level

This workshop will enable participants to transform their sales through Google and Social media advertisement channels. You will focus on the key skills to create and develop your own Ad campaign through Google and optimize positive results. Google Adwords is a proven method to advertise your business’ products and services online and effectively boost traffic to increase sales to your website or landing page. Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide and this workshop will assist you in monetizing these searches to leverage to your advantage.

Our Specialist Trainers will share a range of case studies of businesses that are successfully using Google and Social Media AdWords effectively to build and develop their micro businesses.  The Workshop will provide participants with detailed and practical knowledge to fully develop expertise in this area. 

On completion of this workshop participants will have the following:

• How to set-up AdWords campaigns that are cost effective by focussing on niches. 
• How to set up AdWords Campaigns that are cost effective. 
• Improve your results by choosing the right keywords in good niches. 
• How to allocate your budget 
• Remarket to previous website customers to ensure they return to your site
• How to write copy for AdWords that creates click through rate. 
• The ability to use conversion tracking to determine the value of your Ad Campaigns

Course Structure

• Online/Remote classroom based
• Zoom Virtual Classroom
• You will only need a PC/laptop/smart phone or tablet to participate
• This interactive training experience enables you to connect remotely with our Specialists in an online classroom (using features such as screensharing, ppts, whiteboards and break out rooms)
• Individual Mentoring online on a one to one basis (on line) following the group sessions that will be available by appointment to suit your schedule.

Accessing Course

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting: https://youtu.be/hIkCmbvAHQQ

Please check your Spam mailbox if you do not receive a link

Optimum Ltd

Optimum Limited, our Training Partner, has been in business for 30 years and has managed a business through the last recession.  They will be ensuring you have Expert Assistance from their Specialist Team providing you with practical, focussed knowledge and advice that will help  you to survive and thrive in the future when this crisis is over. 

Please note:

Bookings will close 24 hours before the course to allow management of attendance and online webinar links

For other immediate business supports in response to Covid-19, click here.