The workshop is open to SME Owners and Managers in the region. It will be delivered by ActionCOACH Business Coaching Ireland and will focus on the key drivers of growth and profitability in small businesses. It’s an opportunity for you as a manager to take a step back from your business for a few hours and to think about the actions you need to take to generate sales, improve cashflow and increase profits. You will gain an understanding of the key drivers of growth and how to influence them:

• Your Number of Leads: Learn how to increase the total number of potential buyers
• Your Conversion Rate: Learn how to calculate the percentage of people who did buy as opposed to those who could have bought
• Your Number of Transactions: Increase the average number of times one of your customers buys from you
• Average Euro Sale: Understand the average Euro spent on every sale
• Margins: Measure the percentage of each and every sale that’s profit