Information Briefing - Identifying New Market Opportunities for your Business

Local Enterprise Office Kildare and Wicklow are working in collaboration to bring you an expert panel of speakers who will share their expertise on market research resources, information sources and how to get the most out of the time you invest in researching your market and new market opportunities. This information briefing will provide you with practical guidance and insights, from a range of specialist speakers, on sources of market information and market intelligence. 

This will help you to:

• focus your research and ask the right questions,
• identify new market opportunities and
• inform your decision-making for your business.

Market Research is essential for any company seeking to identify new market opportunities and to really understand your market (domestic or overseas) before committing resources to developing those opportunities. This 90min online briefing will provide you with practical information on sources of market information and market intelligence.  This will help you to focus your research and ask the right questions, to inform your decision making for your business.

The briefing is delivered with a strong focus on practical application, designed for small companies and sole traders that are trying to find reliable market information to inform their business decisions.

Follow up clinics with a LEO Export Advisors may also be scheduled, in November, for those who are looking at export markets and want to discuss further supports for researching market opportunities.

Agenda and Speakers :

• Introduction – ( Local Enterprise Office  Kildare & Wicklow )
• Information for All – How to Access Business Information Resources  
  • Sandra Godkin, Senior Librarian, Central Business Library, Ilac Centre
• • Information, Intelligence, Insights – How to use Market Research to best effect
    • Brian O’Connor, Mintel Global Research
  • Insights Inform Action -  Importance of Strategy and Actionable Plans
    • John Haran, CEO,  HMC Global
  • Next Steps for potential Exporters - Supports from Local Enterprise Office
    • Adrian Frese, Export Advisor, LEO Kildare
    • Clodagh Whelan, Export Advisor, LEO Wicklow.

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  Format

  This is a free briefing. Advance booking is essential to ensure that you receive the event access link. 

  This briefing will be delivered online via Microsoft Teams. You do not need to download MS Teams, as you can access via an internet browser. 

  The access link for the event will be sent to you by email the afternoon before the event.