LEO Kildare Women in Business Cluster Monthly Meetings - 14th June

Venue:
Online interactive workshop session delivered via Zoom
 
Date:
14/06/2022
 
Note:
Tuesday 14th June
 
Time:
10.30am - 12.00pm
 
Category:
Workshop
 

For the next Kildare LEO Women in Business Cluster meeting series, we have engaged a guest speaker Sam Marchetti to deliver our theme based monthly meeting topic “5 Fundamental Steps to Frame Your Sales Strategy". Sam is Founder and Lead Strategist for Business Development at ConsortiaCo. He provides business supports to 350+ SMEs and 40 Government Agency Panels in training, mentoring, as a workshop facilitator and thought leader. His design thinking approach to sales strategy creates a blueprint for optimal SME growth & expansion using a blend of digitalisation and sales tools and techniques.

This event is no longer available
 

LEO Kildare Women in Business Cluster Monthly Meetings - 14th June -

5 Fundamental Steps to Frame Your Sales Strategy

Event Aim:

These 5 steps will set the foundational framework for building a robust growth strategy through targeted sales, customers and marketing activities.

You will receive top tips in how to attract and engage new customers and create an online presence to grow and sustain new business.

Sam will provide you with a couple of simple templates that you can use to define your business offerings and develop your customer personas. 

Event Objectives:

  • Your Sales Offering 
    • Defining the value proposition of your goods & services 
  • The Importance of Research
    • Know what research to undertake & why benchmarking is critical to gathering your business intel
  • Know Your Customer
    • A customer-centric business model begins with understanding your customer's needs, triggers & behaviour through persona development  
  • Optimise Inbound & Outbound Lead Generation
    • Implement data capture features on your digital platforms to engage & progress inbound leads, while devising new strategies to optimise proactive sales strategies
  • Strategic Partnerships
    • How to collaborate with others to grow & develop your business

Delivery:

  • 60-minute Topic as part of our 1-hour cluster meeting, delivered online via Zoom using Powerpoint material presented by our guest speaker.
  • Participants are free to pose questions to the speaker during the presentation
  • There will be plenty of time after the presentation to network with your peer group and discuss topics of interest that can be included in future monthly meetings and workshops to support your business development"

Delivered by:

Sam Marchetti of Cosortia Co

If this programme is currently full, you can note your interest in the programme here - we will be in contact if a place becomes available or we can review running another programme.

If you would like to sign up to the Kildare LEO Women In Business Cluster, please complete this short form - https://leokildare.submit.com//show/165