Promoting Your Business with Online Content

This workshop is designed to give participants an overview of the ways in which businesses can develop online content necessary to communicate their brand and promote products or services, effectively to prospective customers on digital channels.

It will give participants the tools for developing a basic content marketing strategy of their own and understand the online techniques, formats and platforms that enhance their ability to communicate effectively online.

This workshop is for any business owner, marketing manager, digital executive, business development or sales professional who has to develop, commission or deliver online content that promotes their business effectively to would-be customers online.

It is desirable for you to have basic knowledge of social media, understand the basics of SEO and are familiar with using the internet to view video or find news and information.

Our Specialist Trainers will share a range of tips and recommendations on how to promote and present your business online successfully and effectively. The Workshop will provide participants with detailed and practical knowledge to put into practice immediately.

On completion of this workshop participants will have the following:

• Have an overview of the various online platforms that can be used to present to customers, general public, employees and stakeholders
• The basic tools and methodology for developing a content strategy for promoting their business online.
• Understand the basics of Digital / Online PR
• Have an overview of the various types of content and formats that can be used to communicate your business solutions, product and build brand awareness.
• Know the tools that can be used to create various types of content
• Create an understanding of how Written Content for the web differs from writing for offline mediums like Radio, TV or Print
• Create an understanding of how Visual Content & Storytelling is used online to promote a business
• How to integrate or translate offline marketing/ sales campaigns into online campaigns.
• Identify the key metrics for measuring the effectiveness of online content and how to track performance.

Structure

• Online/Remote classroom based
• Zoom Virtual Classroom
• You will only need a PC/laptop/smart phone or tablet to participate
• This interactive training experience enables you to connect remotely with our Specialists in an online classroom (using features such as screensharing, ppts, whiteboards and break out rooms)
• Individual Mentoring online on a one to one basis (on line) following the group sessions that will be available by appointment to suit your schedule.

Accessing Course

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting: https://youtu.be/hIkCmbvAHQQ

Please check your Spam mailbox if you do not receive a link

Delivered by

Optimum Ltd

Please note:

Failure to provide a minimum of 48 hours  notice of cancellation will result in an immediate fee of €50

Courses are limited to one person per company

Bookings will close 24 hours before the course to allow management of attendance