Social Selling and How To Use It To Make Sales - ECommerce

A hands-on workshop where participants will learn how to search and build relationships with private and public sector prospects on the web.

Not only will this workshop assist small businesses in becoming a more efficient and effective new  business generators, but participants should leave the session with a workable set of live business leads.

Our Specialist Trainer will share a range of case studies of businesses that are successfully using social media effectively to build and develop their Ecommerce strategy and Sales Action Plans.

On completion of this course, participants will have the following:

Setting your Social Media goals and aligning them with your sales targets.

• What is Social Selling?
• Building a Social Media strategy to generate sales opportunities.
• Building the perfect LinkedIn profile. Utilizing Sales Navigator to it’s full potential. Course content includes: building prospect lists, Making your profile stand out and SEO friendly, setting notes and reminders.
• Creating and distributing great content to generate business opportunities.  An understanding of how the LinkedIn publishing platform works. How and where to share content. Where to source sticky content on the web.  How to utilize SlideShare.net for lead generation. Automation tools for LinkedIn updates. A look at Social Media Listening and scheduling tools including: Google Alerts, Feedly, Buzzsumo, Anders Pink and Hootsuite)
• How to become a better Account Manager using LinkedIn. Cementing business relationships and generating referrals using your existing connections.
• How to approach a business lead online. Crafting the perfect InMail.
• Searching - Advanced techniques for finding prospects on LinkedIn. Areas covered include: advanced people searches, Boolean logic and search strings, x-raying LinkedIn on Google and other networking sites for business leads. Mining LinkedIn Groups – how to find and communicate with prospects without using InMails. Automating LinkedIn searches using Sales Navigator.
• Prospecting on other Social Networks including Twitter, Google+, Instagram and Facebook.
• Agreeing takeaways. 
• Questions and Answers

Structure

• Online/Remote classroom based
• Zoom Virtual Classroom
• You will only need a PC/laptop/smart phone or tablet to participate
• This interactive training experience enables you to connect remotely with our Specialists in an online classroom (using features such as screensharing, ppts, whiteboards and break out rooms)
• Individual Mentoring online on a one to one basis (on line) following the group sessions that will be available by appointment to suit your schedule.

Accessing Course

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting: https://youtu.be/hIkCmbvAHQQ

Please check your Spam mailbox if you do not receive a link

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Optimum Ltd

Please note:

Failure to provide a minimum of 48 hours  notice of cancellation will result in an immediate fee of €50

Courses are limited to one person per company

Bookings will close 24 hours before the course to allow management of attendance