Standing out from the crowd - Creating an enduring craft-sector business - 7th September 2022

Venue:
Online interactive workshop session delivered via Zoom
 
Date:
07/09/2022
 
Note:
Wednesday 7th September 2022
 
Time:
10:00am - 6pm
 
Category:
Workshop
 

A training course to help Kildare LEO’s up-and-coming craft sector clients. A programme, of practical theory and exercises, that helps to put aspiring craft business owners on the right track, to carving out a place in the market for their businesses. There will be opportunity to see it all in practice: interactive sessions will aid networking and information sharing, as business owners learn how to implement much of the above

€20
 
 

Standing out from the crowd. Creating an enduring craft-sector business.


What is it?

A training course to help up-and-coming craft sector clients.  A programme, of practical theory and exercises, that helps to put aspiring craft business owners on the right track, to carving out a place in the market for their businesses.

There will be opportunity to see it all in practice: interactive sessions will aid networking and information sharing, as business owners learn how to implement much of the above. 

Who is it for?

It is aimed at owner/managers looking to get beyond their basic business idea. It’s likely they have limited or little knowledge of the route to success, beyond the basics.

Programme structure

A one-day live session followed-up with individual 1-hour specific zoom consultations.

Attendees’ businesses/specific market sectors will be reviewed prior to the sessions to make the day’s coverage most relevant.

Live session

One-day.  Theory comprising a morning’s practical session, with lots of real-life examples.  Followed by an afternoon’s group work on a simple brand development project.  The interactive sessions will aid networking and information sharing, as clients learn how to implement much of the theory. 

Zoom follow-up session

Following on from the day’s live event, will be an hour’s one-to-one Zoom session for each attendee.  Focusing on key areas of interest from the session or getting to grips with any related business concerns they may currently have.

Programme content.

An interactive introduction to the things that will help shape business success.

  1. What’s an owner/manager?
  • You’re not alone
  • Available supports
  1. Planning for success
  • No-one plans for failure
  • The key pitfalls to avoid
  1. Validating your idea
  • The market
  • Competition
  • Initial evaluation and testing
  • Idea refinement
  1. Creating a desirable product offering
  • Research, further refinements, brand tools to employ
  1. Coming to market
  • Marketing, distribution
  1. Staying on track
  • Brand and marketing strategies
  • Finances
  • Evaluation
  1. Putting it into practice: group breakout sessions
  • Teamwork
  • Idea sharing
  • Exploring all the options
  • Evaluating the options
  • Refining the ideas
  • The finished article
  1. Zoom sessions – working through key areas that the business is working on