Start Your Own Business - Naas

Osprey Hotel
4 Saturdays from 18th Jan – 8th Feb
9:30am - 4:30am
Start Your Own Business

This course is aimed at: Anyone who is thinking of starting their own business or has recently started a business. The programme will guide you through the various aspects of business and business planning.

This event is no longer available

Start Your Own Business Programme

Interested in starting your own business? Take the first step by attending our Start Your Own Business programme

This programme will help you by developing and researching your ideas, learning basic business start-up skills and expanding your growth potential with marketing and financial planning advice.

Our Start Your Own Business programme introduces you to thinking about running your business and allows you test out your business plans along with like-minded people.

Step 1: Test Your Business Idea

  • Our Start Your Own Business programme provides you with an opportunity to assess the potential of your business idea.
  • Have I got the right business skills?
  • Think about who will buy your product or service.
  • What is the benefit to them and how much will they pay?

Use our experience to realise your business idea.

Step 2: What About Market Research?

  • From the outset market research is essential in helping you to identify your target market and customers.
  • It will also help you to identify your competitors and how to compete effectively.
  • Research is also effective in assessing demand for a new product or service.

Market research will establish the real potential for your product or service.

Step 3: What are Your Business Requirements?

  • Have you considered the best location for the business?
  • Identify your basic equipment requirements and costs.
  • How many staff will you need to employ? Identify your overhead costs e.g. insurance.
  • Can your business idea benefit from new technologies? e.g. by online selling.

We give you access to information and specialist expertise.

Step 4: What are your Investment Requirements?

  • Identify all start-up and running costs associated with the business.
  • Identify ways of financing your business venture.
  • Seek financial support and benefit from direct referral to Government agencies.
  • Seek advice on other sources of support e.g. Banks, Credit Unions, Microfinance Ireland, family support, other non-bank finance.

We give you advice on all financial sources that benefit you or your businesses.

Step 5: Developing your Marketing Strategy

  • Marketing your business idea is a fundamental aspect of starting up.
  • Research the most cost effective methods of marketing your business.
  • Write you Marketing Plan.

Learn from us how marketing works for you.

Step 6: Developing your Sales Plan

  • How will you promote your product or service?
  • Who and where is your target market (local, national, international)?
  • What channels of distribution will be used?
  • Determine your selling price and break-even point.

Learn from us about how to plan, promote and grow your sales.

Step 7: What is the best legal structure for you?

  • What type of company will allow you to make the best decisions for your business?
  • You could be a: Sole trader, Partnership or Limited Company.

We can help you decide the right structure from the beginning.

Step 8: Managing the risks

  • Starting a business is a big step to take.
  • A new business can be exciting. 
  • However, it can also be risky.
  • For some it means risking personal savings and secure employment.

We help you to best manage the risks.

Step 9: Avoiding Unnecessary Risks

  • Register your business name with the Companies Registration Office (CRO).
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  • Be aware of your tax obligations and register with your local revenue office.
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  • Be aware of other statutory obligations such as trading licenses, planning permission, insurance, health & safety, patents, etc.
  • Be aware of your responsibilities under employment rights legislation.

We can steer you to make sure your business is fully compliant.

Step 10: And Finally......Write your Business Plan

  • Planning is fundamental to success in business - managing the company, generating sales and growing jobs.
  • It is the key to getting things done and making things happen.
  • The finished business plan can be used as an operating tool that will help you to make important decisions and manage your business effectively.


If insufficient bookings are received on any course, the course will be cancelled and a full refund will issue.

Fees are NON REFUNDABLE except where a course is cancelled by Local Enterprise Office due to insufficient bookings.