Start Your Own Business - Online Course

Remote interactive workshop delivered via Zoom
6 online sessions: Wednesday 16th, 23rd, 30th June, 7th, 14th and 21st Jul
7pm - 9:30pm
Start Your Own Business

Interested in starting your own business? Take the first step by attending our online Start Your Own Business programme. This course will help you develop and research your ideas, learn basic business start-up skills and expand your growth potential with marketing and financial planning advice. Consists of 6 online interactive sessions.This course is strictly for Kildare based businesses only.

This event is no longer available

Start Your Own Business Programme

Interested in starting your own business? Take the first step by attending our online Start Your Own Business  programme.

The objective of Start Your Own Business programmes is to assist new potential business owners in assessing the viability of business ideas and in understanding the essential elements required to start up and run their own business.

The modules are designed by entrepreneurs for entrepreneurs to give participants the basic knowledge, skills and confidence to bring their entrepreneurial project to profitable reality.

Participants will be able assess the viability of business ideas and understand essential elements needed to bring an enterprise from to concept to profit. They will also learn  the essential elements required to start up and run their own businesses effectively.

Course Content

1)  This topic will introduce participants to the concept of entrepreneurship   and what it means to be a business owner. The downs and ups and how to deal   with both.

  • Entrepreneurship – What is it?
  • Personal Skills Analysis
  • Personal Goals (particularly financial)
  • Golden Figure (creating personal wealth)
  • Reasons for starting a business
  • Reasons for small business success and   failure
  • Understanding how to develop an idea to   make Money
  • Steps to starting a business

2) This topic shows delegates the two common formal   vehicles to use to conduct business, particularly the new companies acts and   legislation; the session also introduces the self-assessment taxation system   and the responsibilities to the revenue of the self-employed.

  • Guide to legal structures
  • Registering a business name
  • Registering a domain name
  • Introduction to Tax

3) This topic introduces the reasons for and benefits of   planning, as well as the methods of creating a realistic plan and how to use   it as a tool for creating and managing success.

  • Why develop a business plan?
  • Main elements of a business   plan
  • Setting Goals and   objectives/ Strategic Planning
  • Year one Cash Flow Forecast
  • Matching your business plan   to your book keeping (budgets vs Actuals)

4) This topic gives a solid professional grounding in the   principles of marketing leading up to developing a practical sales pitch and   marketing plan

  • Introduction to Marketing
  • Sales versus Marketing
  • Marketing – what is it?
  • What is market research and why?
  • Building the blocks of market research
  • What is my core message?
  • What is advertising?
  • Methods of Advertising
  • Digital Advertising
  • Sales pitch
  • Creating a marketing plan

5) This topic discusses sales, after all if   there are no sales there is no business. Understanding the practical steps to   take to get sales and develop profits.

  • Developing a persona
  • Understanding your potential customers
  • The story for your product or service
  • Developing the promotional mix
  • Sales buying process
  • B 2 B or B 2 C, what do you need to know?
  • Motivating your customer
  • Assessing a new market
  • Developing a customer base
  • Retaining contact with you customer base


6) The topic aims to inform of the routes to finance available in current times and   to establish the methods of costing and other basic tools to ensure   profitability

  • Introduction to small business finance
  • Sources of funding
  • Business Costs
  • Pricing
  • Break Even Analysis
  • Accounting   options & MIS systems

7) The aim of this topic is to create an understanding in the   participants of the importance of good financial management which ranges from   basic bookkeeping to creation of internal controls and revenue commissioner   ready accounts, as well as how why and when to register for appropriate   taxes.

  • Books of prime entry
  • Top tips to make bookkeeping stressless
  • Profit and loss account creation
  • Balance Sheet creation
  • Taxes: the principle of self assessment,   ROS, returns and thresholds
  • Self assessment Income Tax
  • VAT
  • How Books relate to tax
  • How to set up and use the revenue online   system to your benefit
  • Matching your books to your business plan

Delivered by:

Talentpool Ltd


Accessing Course

Accessing our online courses is easier than you think! All it takes is one click.

This course will be delivered via Zoom. Details about how to log in will be emailed to you following registration.

In advance - here is a short video on how to join a meeting:

Please note:

Failure to provide a minimum of 48 hours  notice of cancellation will result in an immediate fee of €50

Courses are limited to one person per company

Bookings will close 24 hours before the course to allow management of attendance