Objectives:

To provide participants with base knowledge of what is involved in setting up a food business.  The content of the course is designed to provide the participants with information which will allow them to avoid the pit falls normally associated with this journey.

Contents:

Day 1:

Day one will focus on providing participants with an overview of the dynamics of the food sector in Ireland and getting objectives for our project clear in your mind.  The content will include:
1.     Individual participant introduction

2.     Feedback and discussions based on your product idea

3.     Understanding the Irish food sector

4.     Understanding what is artisan food production

5.     Identifying what are the pit falls associated with starting your own food business

6.     Minimum requirements, e.g. food safety, labelling, requirements, insurance etc.

7.     How much money might a food start-up business cost

8.     Understanding the critical role of packaging and branding

9.     Researching your idea

Day 2:

This workshop will focus on the more practical aspects of setting up a food business.  The content will include:
1.     How to build your pricing model

2.     Distribution options

3.     Understanding the role of the various agencies, e.g. Bord Bia, LEO etc.

4.     How to manage the brand design process

5.     Deciding on your route to market             -  Direct selling, e.g. online, farmers market etc.             -  Retail channels             -  Food service channels             -  Succeeding with store managers and trade buyers

6.     Attending consumer shows and trade fairs

7.     Packaging review

8.     Identifying new steps