This programme will run over 4 half days (2pm - 5.30pm) - 6th, 8th, 13th and 15th May 2020 and is open to all Start up Food Businesses and Entrepreneurs in the South East.

Workshop One
• Introduction and programme outline
• Participant objectives
• Successful small business stories, videos and case studies
• Break
• Outline of Business Feasibility Study
• Consumer and market research
• Market trends and drivers, Consumer and Trade, Customer Profiles
• Close and allocate exercise

Workshop Two
• Primary market research
• Measuring market gaps
• The Importance of Food Safety and Legislation
• Packaging
• Considerations for developing your product for launch
• Selecting the right channel route to market
• Close and allocate exercise

Workshop Three
• Exercise review, progress with BFS to date
• Costings and Managing Finance
• Break
• Case Study
• State Agency Supports and sources of funds
• Close and allocate exercises

Fourth Half Day
• Distribution and Logistics
• Identifying your Unique Selling Points
• Understanding Branding
• Brand and Packaging Review Exercise
• Communicating your brand – Marketing and PR
• Next steps, supplier development programmes
• Close and allocate exercises