126172 Branding & Identity Design for the Small Business

Venue:
Butler House, Patrick Street, Kilkenny
 
Date:
17/05/2017
 
Note:
1 day course on Wednesday 17th May, 2017
 
Time:
9.30am - 4.30pm
 
Category:
Business Training
 

This programme aims to help small business owners identify their unique offering and connect with their target customer to build a successful brand. It focuses on how an integrated and consistent communication of the core brand/business message across all customer touch points lead to successful brand building

€50
 
 

This programme has a principal theme which is Keeping Your customer Central to your Business.

  1. Desk research, local and national resources.
  2. Field research, qualitative and quantitative, designing a questionnaire, online surveys.
  3. Connecting with your target audience/persona development.
  4. Positioning - identifying your Brand essence.
  5. Defining your logo in accordance with your brand identity.
  6. Creating a coordinated "look" for your artwork, logo from invoice to Facebook page.
  7. Developing your key sales messages that help you stand out from competitors (USP Ultimate Selling Proposition).
 

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