126176 How to Master PR for the Small Business NEW

Abbey Business Centre, Abbey Street, Kilkenny
One day course on Thursday 1st March
9.30am - 4.30pm
Management Development

Learn about the tools and techniques to use for effective PR - how to write content for press releases, feature articles, blogs etc. to create awareness and build customer loyalty. Participants will also learn how to build relationships with the media and how to handle negative publicity.


The course will include;

  • What is PR? Understanding PR and how is differs from Marketing
  • Determining key Audiences for your Sector/Industry
  • Using PR as a means to profile your Business, Brand, Product or Service
  • Understanding the Tools of PR and how they can be used to generate Publicity
  • Knowing how to write content for a Press Release, Feature Article, Blog, etc., so as to create brand awareness, build customer loyalty and credibility
  • Using the Internet & social media as an effective means of communicating with your audiences
  • Learning how to develop and build relationships with the media
  • Knowing how to deal with and handle negative publicity