126183 Building a Successful Brand for your Business, Product or Service NEW

Abbey Business Centre, Abbey Street, Kilkenny
Thursday 25th October
9.30am - 4.30pm
Business Training

Participants will learn the key elements of developing a brand and look at why the logo, design packaging, photography, etc are so effective in differentiating the business.

This event is no longer available

This workshop will focus on the key elements of developing a brand - defining a brand, determining brand values, branding the business, product or service and building the brand.

It will look at identity design using a number of branding exercises and concentrate on how to craft a logo so that is communicates the core brand message and brand values, is memorable and distinctive and has an emotional connection with customers.  It will look at what makes a good logo design, the importance of design packaging, imagery/photography, etc., in differentiating the business, product or service from the competition.