This course is a colourful introduction to Visual Merchandising.  It provides valuable tips about the products to use within a shop window and how to complete the window in a way that attracts additional footfall to the store that will increase sales. 

Each participants will receive a guide on the essential elements of any shop display and window display which they can apply to their own store.

The course content includes

• Fixtures and Fittings; how to suit them to the product; custom built or readymade
• Use of Props: where to get props; how to use them
• Graphics: as a prop/visual aid; as information
• Lighting: its importance; best uses
• Merchandising: general tips; visual awareness; customer relations/communication