126191 Visual Merchandising & Window Dressing

Abbey Business Centre, Abbey street, Kilkenny
Thursday 7th March
9.30am - 4.30pm
Business Training

The aim of this practical workshop is to focus on developing the skills required to maximise the impact of any retail/exhibition display space.

This event is no longer available

This course is a colourful introduction to Visual Merchandising.  It provides valuable tips about the products to use within a shop window and how to complete the window in a way that attracts additional footfall to the store that will increase sales. 

Each participants will receive a guide on the essential elements of any shop display and window display which they can apply to their own store.

The course content includes

  • Fixtures and Fittings; how to suit them to the product; custom built or readymade
  • Use of Props: where to get props; how to use them
  • Graphics: as a prop/visual aid; as information
  • Lighting: its importance; best uses
  • Merchandising: general tips; visual awareness; customer relations/communication