Venue:
Kilkenny Education Centre, Seville Lodge, Callan Road, Kilkenny
Note:
Thursday afternoon 10th November
Understand best practice with regard to using the e-mail marketing as it is considered the strongest channel for digital marketing when done correctly.
This event is no longer available
Course Content
Understand email marketing as a firms' promotional tool
Current academic research findings on the success of email marketing
Setting up a newsletter using Mailchimp
Design an effective newsletter
How to use A/B split testing in email marketing
Use an online image software package to create unique newsletters
Measuring performance
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