Content marketing and blogging play a bit part in business.  It allows businesses to show leadership in their field and will help to generate quality web traffic.  This module will include the following:

1. An introduction to the concept of content marketing and what it can achieve for their business
2. How to write a successful blog/article and the best types of media to use based on their target markets
3. How content marketing will impact on SEO and social media activity
4. Setting up a blog using Wordpress (.org and .com)
5. Hands on experience using Wordpress blogging platform
6. Creating a content marketing plan