270172 Online advertising Google Adwords and Social Media Advertising

Kilkenny Education Centre, Seville Lodge, Callan Road, Kilkenny
1 day course on Tuesday 25th April, 2017
9.30am - 4.30pm
Social Media

This workshop will allow participants to get hands on experience on setting up an ad campaign on Google Adwords. It will also advise participants on best practice with regard to social media advertising campaigns and measuring their success

This event is no longer available

Google AdWords is an extremely effective way to drive quality traffic to a website and generate sales and leads.  This workshop will walk the participant through how to set up a campaign.  Each participant will get hands on experience setting up an ad campaign (an AdWords account will be required prior to the course).  They will also be introduced to display advertising and re-marketing and understand how they can use it in their business.

The workshop will also examine Social Media Advertising and provide an understanding of the different ad objectives and how to decide which ads to run. Learn how to create and implement a tracking pixel, images for adverts using Canva and effective landing pages for advertising campaigns. 

This workshop will also provide an understanding of the key metrics like impressions, actions, cost per actions, frequency, relevance score etc.and provide an insights into how to read the data. 

The tutor will also provide Case studies - examples of businesses that are using social media advertising successfully

*Please note -  the date for this course is different from the date advertised in our Spring 2017 brochure.