This course will include the following:

• What is social media and how people are using it in their day to day lives.  An understanding how social media influences purchasing decisions.
• The difference between the main social channels - Facebook, Twitter and Instagram
• The difference between personal and business acoounts/pages
• What is engagement on each platform e.g. what is a like on Facebook and what does it mean to a business
• Demographics of people using each channel and how they fit into participants' business marketing strategy.  Each participant will have the time and support to be able to choose their top 2 social media channels for their business
• A beginner's guide to Facebook, Twitter and Instagram - setting up and using the main features and tools on each channel
• Starters guide to social media advertising - how to boost a Facebook post and promote an Instagram image
• Designing great images with user-friendly tools and apps like Canva and Wordswag
• Case studies of small businesses using social media effectively

All participants should bring existing social media account access details with them.  New accounts can be set up on the day.

A smartphone will be required for the Instagram practical elements.