Venue:
Kilkenny Education Centre, Seville Lodge,Callan Road, Kilkenny
Note:
Wednesday 24th October
Google AdWords is a extremely effective way to drive quality traffic to a website and generate sales and leads. This course will give the participants hands on experience setting up a Google search ad campaign. Each participant will get hands on experience setting up an ad from start to completion.
This event is no longer available
This course will include;
- Setting up a campaign in Google AdWords
- Setting up an AdGroup and choosing keywords
- Keyword Quality score
- Using the Google Keyword Planner and Google auto-complete for choosing campaign keywords
- Writing an effective ad and using Ad extensions effectively to increase position and click through rate
- Evaluation of existing campaign and improvements to ensure a high click through rate and conversion rate
- Conversions: setting up conversion tracking
- Customising and downloading reports
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