270199 Google AdWords

Kilkenny Education Centre, Seville Lodge,Callan Road, Kilkenny
Wednesday 24th October
9.30am - 4.30pm
I.T. Training

Google AdWords is a extremely effective way to drive quality traffic to a website and generate sales and leads. This course will give the participants hands on experience setting up a Google search ad campaign. Each participant will get hands on experience setting up an ad from start to completion.

This event is no longer available

This course will include;

  • Setting up a campaign in Google AdWords
  • Setting up an AdGroup and choosing keywords
  • Keyword Quality score
  • Using the Google Keyword Planner and Google auto-complete for choosing campaign keywords
  • Writing an effective ad and using Ad extensions effectively to increase position and click through rate
  • Evaluation of existing campaign and improvements to ensure a high click through rate and conversion rate
  • Conversions: setting up conversion tracking
  • Customising and downloading reports