The course will teach participants how to use online video to promote their business effectively. 

Participants will learn how to shoot video clips on a budget by using a smartphone and how to edit these clips into a marketing video.

This course aims to inform participants about:

• How companies are using video for marketing and why it is such an effective tool.
• How to communicate the right marketing messages.
• How to pitch yourself and your business offering.
• Creating an online marketing video on a budget (using a smartphone)
• What other low budget equipment you may need.
• How to create an online marketing video on a budget (using a smartphone) and the steps to consider such as story-boarding, script and practising.
• Dimensions and Image/Video Sizes.
• Hands-on editing workshop using a couple of video clips shot on smartphone.
• Setting up a YouTube channel.
• Using YouTube Enhancements.
• Uploading a video to YouTube and to Facebook and embedding it on your website.
• Uploading a video to Facebook.
• Sharing images and video across Social Networks.
• Optimising image resolution and optimizing file names for search engines.
• Video and image editing tools.
• Practical tips for a professional looking video.