270212 Develop Online Videos for Website & Social Media Channels

Kilkenny Education Centre, Callan Road, Kilkenny
Tuesday 2nd April
9.30am - 4.30pm
Social Media

This programme is created to provide participants with a basic understanding of how to incorporate online video in their marketing strategy.

This event is no longer available

The course will teach participants how to use online video to promote their business effectively. 

Participants will learn how to shoot video clips on a budget by using a smartphone and how to edit these clips into a marketing video.

This course aims to inform participants about:

  • How companies are using video for marketing and why it is such an effective tool.
  • How to communicate the right marketing messages.
  • How to pitch yourself and your business offering.
  • Creating an online marketing video on a budget (using a smartphone)
  • What other low budget equipment you may need.
  • How to create an online marketing video on a budget (using a smartphone) and the steps to consider such as story-boarding, script and practising.
  • Dimensions and Image/Video Sizes.
  • Hands-on editing workshop using a couple of video clips shot on smartphone.
  • Setting up a YouTube channel.
  • Using YouTube Enhancements.
  • Uploading a video to YouTube and to Facebook and embedding it on your website.
  • Uploading a video to Facebook.
  • Sharing images and video across Social Networks.
  • Optimising image resolution and optimizing file names for search engines.
  • Video and image editing tools.
  • Practical tips for a professional looking video.