270212 Develop Online Videos for Website & Social Media Channels

Kilkenny Education Centre, Callan Road, Kilkenny
Tuesday 2nd April
9.30am - 4.30pm
Social Media

This programme is created to provide participants with a basic understanding of how to incorporate online video in their marketing strategy.

Only 4 remaining

The course will teach participants how to use online video to promote their business effectively. 

Participants will learn how to shoot video clips on a budget by using a smartphone and how to edit these clips into a marketing video.

This course aims to inform participants about:

  • How companies are using video for marketing and why it is such an effective tool.
  • How to communicate the right marketing messages.
  • How to pitch yourself and your business offering.
  • Creating an online marketing video on a budget (using a smartphone)
  • What other low budget equipment you may need.
  • How to create an online marketing video on a budget (using a smartphone) and the steps to consider such as story-boarding, script and practising.
  • Dimensions and Image/Video Sizes.
  • Hands-on editing workshop using a couple of video clips shot on smartphone.
  • Setting up a YouTube channel.
  • Using YouTube Enhancements.
  • Uploading a video to YouTube and to Facebook and embedding it on your website.
  • Uploading a video to Facebook.
  • Sharing images and video across Social Networks.
  • Optimising image resolution and optimizing file names for search engines.
  • Video and image editing tools.
  • Practical tips for a professional looking video.